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Message: <blockquote data-quote="ashockney" data-source="post: 4950698" data-attributes="member: 1363">As I once heard a distinguished business person say in a speech, "When the horse is dead, dismount."I look forward to mining through all my back-catalog of 1e, 2e, 3e, and all my new 4e books and magazines for new and innovative materials through DDO someday in the near future!  I can imagine dozens of new and innovative ways to search, update, and share such information that takes full advantage of the web 2.0 medium.  This is going to be cool.One other point I'd like to make about distributing electronic products, is to refer people into one of the latest and most interesting thoughts in web-based and electronic delivery with regards to marketing and sales: the long tail.  Supply can meet demand on a much deeper, much longer tail, which can grow revenues significantly, and spread overhead out over a much longer demand curve. I think there's an opportunity here.  A big one.  The primary questions are:1) How do you deal with piracy efficiently and cost-effectively?2) Can these required new business disciplines be developed internally (or outsourced) cost effectively?3) Are there sustainable profits from Hasbro's and Wizard's that it makes financial sense to re-invest in this new business model?4) Are the returns on this investment comparable or superior to other investment opportunities such as the DDI?Regardless of the outcome to the above questions, I can only imagine how BEAUTIFUL an effective group of business managers could make a business case look for a variety of "electronic distribution models" for D&D using the market demographics now available through World of Warcraft.  Thanks, Blizzard!D&D is the grand-daddy brand of the RPG markets - computer, digital, and paperback.  DO NOT underestimate it.  Go Hasbro, Go Wizards, Go D&D. /pops popcorn in anticipation of enjoying the show to follow</blockquote>

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