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<blockquote data-quote="TheAuldGrump" data-source="post: 1872594" data-attributes="member: 6957"><p>1. I generally take notice of banner ads presented on ENWorld. 4</p><p></p><p>2. When looking at ads, I take more notice of the content than the presentation. 3</p><p></p><p>3. I generally prefer looking for more information on advertised products to clicking through on the ad itself. 3</p><p></p><p>4. I am more likely to take notice of an advertised product if I have seen it referenced elsewhere first. 2</p><p></p><p>5. The ads currently run on the site appeal to me. 3</p><p></p><p>6. How frequently do you purchase products based on advertising run on EN World?* (Never, Rarely, Occasionally, Frequently, Exclusively) 2</p><p></p><p>7. Rate the following by the level that they influence your purchasing decisions, out of a total of 100 points.*</p><p></p><p>- News posts 15:</p><p>- Reviews:35</p><p>- Forum posts: 30</p><p>- Banner ads: 10</p><p>- Other: 10</p><p></p><p>(Personal example for me: News posts - 13, Reviews - 50, Forum posts - 35, Banner ads - 2)</p><p></p><p>7. What products are you most interested in, generally speaking?* (Campaign settings, GM tools, adventures, play aids, etc.) In order of interest: GM Tools (By how likely I am to use them, for these PDFs tend to win out.) Play Aids (Systems that both the players and the GM are likely to use.) Settings within my interests (historical period, likely plots, etc.) and a very few adventures.</p><p></p><p>8. How would you improve the utility of the site’s advertising in guiding your purchasing decisions?* More variety of advertising - seeing the same product 50 times does <em>not</em> make it 50 times more likely that I will buy it.</p><p></p><p>The Auld Grump, repeating the questions so folks signing in late can reference them more easily...</p></blockquote><p></p>
[QUOTE="TheAuldGrump, post: 1872594, member: 6957"] 1. I generally take notice of banner ads presented on ENWorld. 4 2. When looking at ads, I take more notice of the content than the presentation. 3 3. I generally prefer looking for more information on advertised products to clicking through on the ad itself. 3 4. I am more likely to take notice of an advertised product if I have seen it referenced elsewhere first. 2 5. The ads currently run on the site appeal to me. 3 6. How frequently do you purchase products based on advertising run on EN World?* (Never, Rarely, Occasionally, Frequently, Exclusively) 2 7. Rate the following by the level that they influence your purchasing decisions, out of a total of 100 points.* - News posts 15: - Reviews:35 - Forum posts: 30 - Banner ads: 10 - Other: 10 (Personal example for me: News posts - 13, Reviews - 50, Forum posts - 35, Banner ads - 2) 7. What products are you most interested in, generally speaking?* (Campaign settings, GM tools, adventures, play aids, etc.) In order of interest: GM Tools (By how likely I am to use them, for these PDFs tend to win out.) Play Aids (Systems that both the players and the GM are likely to use.) Settings within my interests (historical period, likely plots, etc.) and a very few adventures. 8. How would you improve the utility of the site’s advertising in guiding your purchasing decisions?* More variety of advertising - seeing the same product 50 times does [i]not[/i] make it 50 times more likely that I will buy it. The Auld Grump, repeating the questions so folks signing in late can reference them more easily... [/QUOTE]
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