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"Tabletop D&D Has Lost Its Way" Says Pathfinder Video Game Exec
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<blockquote data-quote="billd91" data-source="post: 7660317" data-attributes="member: 3400"><p>I don't think anyone with hard data has ever said it is "entirely" any single thing. But the conclusion of people in the know is that green-lighting too many products without enough analysis of the cost (divided market, boxed sets priced too low to recoup production costs, and so on) left the company vulnerable to the critical cash flow problems that led to them being unable to pay their printers and, ultimately, being bought by WotC.</p><p></p><p>No doubt most of those settings were awesome. Al Qadim is one of my favorites. But they did crank out a lot of loss-leading materials (and let's face it, they sold boxed sets like loss leaders - setting the prices at what they thought people would pay and not what it cost them to make) that only the most diligent of us (and either wealthy or increasingly debt ridden) could buy. So, like most customers, I expect, I focused on a few of those lines like Al Qadim and Oriental Adventures. That meant that each of those lines could really only expect an increasingly small fraction of the D&D market and it just wasn't sustainable in the long term.</p></blockquote><p></p>
[QUOTE="billd91, post: 7660317, member: 3400"] I don't think anyone with hard data has ever said it is "entirely" any single thing. But the conclusion of people in the know is that green-lighting too many products without enough analysis of the cost (divided market, boxed sets priced too low to recoup production costs, and so on) left the company vulnerable to the critical cash flow problems that led to them being unable to pay their printers and, ultimately, being bought by WotC. No doubt most of those settings were awesome. Al Qadim is one of my favorites. But they did crank out a lot of loss-leading materials (and let's face it, they sold boxed sets like loss leaders - setting the prices at what they thought people would pay and not what it cost them to make) that only the most diligent of us (and either wealthy or increasingly debt ridden) could buy. So, like most customers, I expect, I focused on a few of those lines like Al Qadim and Oriental Adventures. That meant that each of those lines could really only expect an increasingly small fraction of the D&D market and it just wasn't sustainable in the long term. [/QUOTE]
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"Tabletop D&D Has Lost Its Way" Says Pathfinder Video Game Exec
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