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<blockquote data-quote="PosterBoy" data-source="post: 1298792" data-attributes="member: 2259"><p>This was mentioned twice on this thread (see above post as well) so I have to comment.</p><p></p><p>Subdividing sites is NOT a good idea. It only fragments the customer base. Just cause you make a new site for d20 rpgs or paper miniatures doesn’t mean people will go there. It takes a lot of time and money to get customers to go to the new domain. Not to mention getting the new site highly ranked on search engines. </p><p></p><p>RPGMall.com is a perfect example of this. James started this site to sell the POD stuff from rpgnow.com. It only gets a fraction of the traffic of rpgnow.com or rpgshop.com. </p><p></p><p>Also, this requires people to have multiple logins, unless you share a database, but then you still have issues with session variables when using multiple domains. There’s technical ways around some of these items, it’s not like these sites makes in tons of cash to waste this ideas that won’t really help sales.</p><p></p><p>In fact, James and I have discussed the opposite; combing his 3 shops into one site so people can buy all the gaming products they want in one spot. Believe it or not, a fair % of the customers who visit rpgshop.com don’t visit rpgnow.com (and vice versa). So combining them would result in more customers to sell PDFs too. </p><p></p><p>Splitting the site up will only shrink the customer base and result in fewer sales. Customers want more options, not less. We have sub categories if people want to only see d20 fantasy or paper miniatures (and they see the covers just like on the homepage).</p><p></p><p>Look at amazon.com. Do you see them splitting their various products in sub domains or sites? Nope. It’s all under one domain with one account. </p><p></p><p>Keep the ideas coming, but this one makes no sense. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p><p></p><p>(FYI, I don’t own rpgnow/rpgshop/rpgmall, I just help James run the sites)</p></blockquote><p></p>
[QUOTE="PosterBoy, post: 1298792, member: 2259"] This was mentioned twice on this thread (see above post as well) so I have to comment. Subdividing sites is NOT a good idea. It only fragments the customer base. Just cause you make a new site for d20 rpgs or paper miniatures doesn’t mean people will go there. It takes a lot of time and money to get customers to go to the new domain. Not to mention getting the new site highly ranked on search engines. RPGMall.com is a perfect example of this. James started this site to sell the POD stuff from rpgnow.com. It only gets a fraction of the traffic of rpgnow.com or rpgshop.com. Also, this requires people to have multiple logins, unless you share a database, but then you still have issues with session variables when using multiple domains. There’s technical ways around some of these items, it’s not like these sites makes in tons of cash to waste this ideas that won’t really help sales. In fact, James and I have discussed the opposite; combing his 3 shops into one site so people can buy all the gaming products they want in one spot. Believe it or not, a fair % of the customers who visit rpgshop.com don’t visit rpgnow.com (and vice versa). So combining them would result in more customers to sell PDFs too. Splitting the site up will only shrink the customer base and result in fewer sales. Customers want more options, not less. We have sub categories if people want to only see d20 fantasy or paper miniatures (and they see the covers just like on the homepage). Look at amazon.com. Do you see them splitting their various products in sub domains or sites? Nope. It’s all under one domain with one account. Keep the ideas coming, but this one makes no sense. :) (FYI, I don’t own rpgnow/rpgshop/rpgmall, I just help James run the sites) [/QUOTE]
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