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<blockquote data-quote="Vigilance" data-source="post: 1299971" data-attributes="member: 4275"><p>I can only speak from my own experience here. </p><p></p><p>RPGObjects' back list sales are very strong and represent a substantial portion of our monthly sales at rpgnow. We don't lose huge amounts of momentum when we leave the front list.</p><p></p><p>Sure sales decline somewhat, but we continue to sell products as far back as the catalogue goes. Blood and Space, my first product for rpgobjects, continues to sell well.</p><p></p><p>One thing I think people need is a sound marketing plan. For us, we do a lot of work at branding. </p><p></p><p>Blood and Space, Blood and Relics, Blood and Fists etc for our Modern product line. For our newly started fantasy product line, we are using Legends of... Legends of Excalibur being the first. </p><p></p><p>I think this branding has a very positive effect on our backlist sales. When people buy one Blood and... product, they tend to buy more. </p><p></p><p>We also work really hard, through the website, and through yahoo groups, and our frequent contributions to the ENWorld community boards, being here to answer questions and such, to connect with our fans as much as we can.</p><p></p><p>In short, I think getting backlist sales is all about work. We can't expect James to do it for us. He does enough for us already.</p><p></p><p>Chuck</p></blockquote><p></p>
[QUOTE="Vigilance, post: 1299971, member: 4275"] I can only speak from my own experience here. RPGObjects' back list sales are very strong and represent a substantial portion of our monthly sales at rpgnow. We don't lose huge amounts of momentum when we leave the front list. Sure sales decline somewhat, but we continue to sell products as far back as the catalogue goes. Blood and Space, my first product for rpgobjects, continues to sell well. One thing I think people need is a sound marketing plan. For us, we do a lot of work at branding. Blood and Space, Blood and Relics, Blood and Fists etc for our Modern product line. For our newly started fantasy product line, we are using Legends of... Legends of Excalibur being the first. I think this branding has a very positive effect on our backlist sales. When people buy one Blood and... product, they tend to buy more. We also work really hard, through the website, and through yahoo groups, and our frequent contributions to the ENWorld community boards, being here to answer questions and such, to connect with our fans as much as we can. In short, I think getting backlist sales is all about work. We can't expect James to do it for us. He does enough for us already. Chuck [/QUOTE]
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