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<blockquote data-quote="Bloodstone Press" data-source="post: 1300325" data-attributes="member: 12468"><p>Just to elaborate on the "evoked set" thing:</p><p></p><p> The reason I and others didn't think of it is because they don't mentally associate Downloader Monthly with PDF reviews. </p><p></p><p></p><p></p><p> I think I knew that, but for some reason I still didn't think of it... Perhaps its because I haven't seen it enough. </p><p></p><p> Also, is it really monthly? I don't seem to see it on the front page that frequently? Maybe I'm not paying enough attention. </p><p></p><p>[looks through the RPGnow site for a while]</p><p></p><p> Ok. so you aren't showing the Downloader monthly on the front page because it is a free download, right? Perhaps you should make an exception for the DM? or Instead of putting it in one of the 12 slots, leave a permanent prominent link to a DM section on the home page. </p><p></p><p> Also, perhaps you should more of an effort to position the DM as an introduction to the PDF market, rather than targeting people that already visit the site, and know to click on the E-BOOKS & SUBS link to get to it. </p><p></p><p> I would also stress the fact that it has reviews in it and perhaps list all the titles reviewed in each issue, rather than just the main one. </p><p></p><p> See, I think the way reviews work is, someone wants a book. Before buying it, they read reviews. Sometimes, a customers first exposure to a new title is through a review, but other times (more often, I think) a customer that is already aware of the title seeks out reviews before making the purchase. That's what I do anyway. That seems to be the closer model to the "buying process" that you study in marketing classes, too. </p><p></p><p> For example, if I knew that the upcoming DM had a review of Legends of Excalibur in it, I would be a lot more likely to download it, since I am already aware of and interested in that book. However, if you just tell me "it has dozens of reviews in it!" I tend to think, "Yeah, and what is the chance of any of those reviews being relevant to my interests."</p></blockquote><p></p>
[QUOTE="Bloodstone Press, post: 1300325, member: 12468"] Just to elaborate on the "evoked set" thing: The reason I and others didn't think of it is because they don't mentally associate Downloader Monthly with PDF reviews. I think I knew that, but for some reason I still didn't think of it... Perhaps its because I haven't seen it enough. Also, is it really monthly? I don't seem to see it on the front page that frequently? Maybe I'm not paying enough attention. [looks through the RPGnow site for a while] Ok. so you aren't showing the Downloader monthly on the front page because it is a free download, right? Perhaps you should make an exception for the DM? or Instead of putting it in one of the 12 slots, leave a permanent prominent link to a DM section on the home page. Also, perhaps you should more of an effort to position the DM as an introduction to the PDF market, rather than targeting people that already visit the site, and know to click on the E-BOOKS & SUBS link to get to it. I would also stress the fact that it has reviews in it and perhaps list all the titles reviewed in each issue, rather than just the main one. See, I think the way reviews work is, someone wants a book. Before buying it, they read reviews. Sometimes, a customers first exposure to a new title is through a review, but other times (more often, I think) a customer that is already aware of the title seeks out reviews before making the purchase. That's what I do anyway. That seems to be the closer model to the "buying process" that you study in marketing classes, too. For example, if I knew that the upcoming DM had a review of Legends of Excalibur in it, I would be a lot more likely to download it, since I am already aware of and interested in that book. However, if you just tell me "it has dozens of reviews in it!" I tend to think, "Yeah, and what is the chance of any of those reviews being relevant to my interests." [/QUOTE]
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