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Message: <blockquote data-quote="Dungeoneer" data-source="post: 5434725" data-attributes="member: 91777">When I originally heard about the 'yearly core sequels' model, my initial thought was "Yeah right, we'll see how long that lasts."  Actually I'm impressed that they made it work for (nearly) three years.   The fact that they came up with a PHB3 that wasn't complete nonsense and had some interesting, original stuff was pretty incredible.But I think they had to know from the get-go that this model wouldn't work forever.  Did anyone ever really think that a ton of people were going to sign up for a Player's Handbook 5?  Or Martial Power 3?  So I think that reality has kind of caught up with them at this point.  Then you factor in the rise of DDI.  So not only are people burned out on buying books with a number after their name, but they don't need to because they can get all the crunchy bits for just ten bucks a month.  And at this point in the lifecycle of Fourth Edition, most customers are catching onto that fact.I think that there was always going to have to be a shakeup in the 4e distribution module.  But I think that that shakeup has come at a particularly bad time.New editions of the game have diminishing returns.  After the newness and shininess wears off and everybody has bought the core books, sales tend to level off.  Under ordinary circumstances the bean counters accept this.  But here we are in a recession, and sales are down, and somebody hit the panic button.Thus, the random flailing about that they're trying to pass off as a business strategy.</blockquote>

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