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<blockquote data-quote="neobolts" data-source="post: 6587159" data-attributes="member: 65244">The question at hand is whether 50/50 saturation of a medium is the same as 50/50 saturation of a particular product. I think D&amp;D has moved closer to 50/50 than ever before. They've worked admirably to expand their secondary target demographics.If movies have 50/50 attendance split, you wouldn't assume that each individual movie has a 50/50 split. But with gaming, it is said that women are half or more of the playerbase, and then wild leaps regarding individual products seem to occur. Companies have hard choices as to how to respond to demographic trends. You can try to make a more broadly appealing product that draws in new people, but risk losing existing customers that feel less targeted by the changes. Or you can try to create new products targeted to an under-served demographic (girl-targeted LEGOs and NERF guns come to mind as recent examples of the latter), but risk seeming patronizing. It is a tricky problem.</blockquote>

[QUOTE="neobolts, post: 6587159, member: 65244"] The question at hand is whether 50/50 saturation of a medium is the same as 50/50 saturation of a particular product. I think D&D has moved closer to 50/50 than ever before. They've worked admirably to expand their secondary target demographics. If movies have 50/50 attendance split, you wouldn't assume that each individual movie has a 50/50 split. But with gaming, it is said that women are half or more of the playerbase, and then wild leaps regarding individual products seem to occur. Companies have hard choices as to how to respond to demographic trends. You can try to make a more broadly appealing product that draws in new people, but risk losing existing customers that feel less targeted by the changes. Or you can try to create new products targeted to an under-served demographic (girl-targeted LEGOs and NERF guns come to mind as recent examples of the latter), but risk seeming patronizing. It is a tricky problem. [/QUOTE]

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