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Message: <blockquote data-quote="2WS-Steve" data-source="post: 3289884" data-attributes="member: 3289">Just a note that a $30 retail price would likely result in roughly a $15 per unit margin of profit after taking into account packaging, distribution, and the retailer's cut.****One issue I'm sure that WotC has with a proper character generator is that the end user will definitely want to be able to use it as a rules reference too. A chargen utility does me little if any good if I have to dig through 18 hardcovers to check what each feat or spell does.But if I have a proper chargen utility that includes the rules text for those feats, classes, and spells, then I don't need the book (though I might still buy them for reading purposes or if they've left out flavor text sections).This fact is one reason I think WotC might eventually move to a more online-centric model for its support material. Sell the core books the old way because people always need them for reference, but then offer splatbooks as e-versions that are integrated into their character generator -- and, if I were WotC and realized this, that'd be a powerful reason to drop the CMP license and move the whole thing in-house.</blockquote>