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<blockquote data-quote="Echohawk" data-source="post: 9563010" data-attributes="member: 9849">Especially at the beginning! Negative marketing is a thing and can be successful, but it is really risky to conduct a negative marketing campaign against your own product while all of your customers are still happily using it.Also, I've said this before on ENWorld, but I don't mind repeating myself: 4e made the mistake of substantially changing both the lore and the rules substantially. I think it could have gotten away with changing either one of the two and still been a success. But both at once just lost too many fans.For context, I had a really successful 4e campaign going all the way up to level 30, but it was mostly for new players who were board game fanatics trying out D&amp;D for the first time. For them, the heavy tactical focus was a plus and they were completely neutral about the lore, since they were experiencing it all for the first time. For those specific circumstances, 4e was a perfect match.</blockquote>

[QUOTE="Echohawk, post: 9563010, member: 9849"] Especially at the beginning! Negative marketing is a thing and can be successful, but it is really risky to conduct a negative marketing campaign against your own product while all of your customers are still happily using it. Also, I've said this before on ENWorld, but I don't mind repeating myself: 4e made the mistake of substantially changing [B]both[/B] the lore and the rules substantially. I think it could have gotten away with changing either one of the two and still been a success. But both at once just lost too many fans. For context, I had a really successful 4e campaign going all the way up to level 30, but it was mostly for new players who were board game fanatics trying out D&D for the first time. For them, the heavy tactical focus was a plus and they were completely neutral about the lore, since they were experiencing it all for the first time. For those specific circumstances, 4e was a perfect match. [/QUOTE]

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