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Message: <blockquote data-quote="Celebrim" data-source="post: 9567818" data-attributes="member: 4937">That's a very good summary and I agree that WotC's rollout of 4e could be taught in a business class as an example of how to do everything wrong about the rollout of a new product alongside something like 'New Coke'.  But, you don't even mention what I would put as the major thing that turned me off the product, and that was the core of their marketing was around what a piece of garbage 3e was.  Every article and announcement that they made about the product they spent time trashing their own existing product and decrying it as a bad product.Now for me, 3e not only was the product that brought me back to D&D, but it was in my opinion the best edition of D&D and was in my opinion aside from some relatively minor bad design choices that mostly manifested themselves at higher level of play, the best designed RPG game system ever made.  The core D20 mechanic was in my opinion was the best core fortune mechanic ever designed.  IMO, D20 took over the gaming market for a reason.  And so if you start telling me that you don't like 3e D&D, and that you are going to produce a system that very much isn't like 3e D&D, and you start telling me about a bunch of problems 3e D&D supposedly has which I don't have at my table and which you are going to 'fix' for me, then I start thinking you are making a product which isn't designed for me and isn't going to fix for me any of the problems I actually had.  At some point, I got the impression from the marketing that the design team thought 3e D&D was "badwrongfun" and that they thought 3e and D20 taking over the market was inexplicable, and that if you enjoyed 3e there was something questionable about you.  This was their own product they were attacking.  They were running down their own product, which some of them were involved in the creation of.  It wasn't like they were attacking a competitor's product, because D20 had triumphed to a degree that it could hardly be said they had a competitor in the market.</blockquote>

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