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<blockquote data-quote="EricNoah" data-source="post: 2989218" data-attributes="member: 4"><p>Ok, some initial musings...</p><p></p><p>RPGs and D&D are a niche. They aren't and, in my opinion, never will be mainstream to the degree a Monopoly or a Tetris is. </p><p></p><p>So you have a relatively small base of consumers. You can try to expand that base (a task which I think will only get harder as the years go by), or you can know that base well and cater to what it wants (and maybe get it to want other things). </p><p></p><p>That base also seems to have quite a bit of disposable income, so much so that money is often not an obstical when it comes to participating in this hobby. </p><p></p><p>So what you need to do is produce things that basically everyone in that base will want, and you need to produce them regularly, and they need to seem "different yet the same." The best thing you can do is come up with something relatively cheap to develop and produce, then find ways to encourage multiple purchases. In a sense, this is the genius of the plastic minis. The randomization means you'll never really have exactly what you want, but it might be close enough, plus there's the gambler's instict that maybe next time you'll get it, and you can trade for a specific one if you have the gumption. </p><p></p><p>On top of that, you can create a simple game to use the minis, and even make the randomization kind of a factor in the game, and thus you have the minis game as a kind of separate thing from the RPG. Maybe someone who doesn't play RPGs will buy and play the minis game. </p><p></p><p>I'll come back to this when I've let this percolate some more... I do have some thoughts about the customer that can be satisfied with the core rules and never buy another thing from WotC for the rest of his life. Should WotC go after him? Is a new edition the only thing that will snag him into purchasing again? Should WotC even worry about that kind of consumer? Not sure...</p></blockquote><p></p>
[QUOTE="EricNoah, post: 2989218, member: 4"] Ok, some initial musings... RPGs and D&D are a niche. They aren't and, in my opinion, never will be mainstream to the degree a Monopoly or a Tetris is. So you have a relatively small base of consumers. You can try to expand that base (a task which I think will only get harder as the years go by), or you can know that base well and cater to what it wants (and maybe get it to want other things). That base also seems to have quite a bit of disposable income, so much so that money is often not an obstical when it comes to participating in this hobby. So what you need to do is produce things that basically everyone in that base will want, and you need to produce them regularly, and they need to seem "different yet the same." The best thing you can do is come up with something relatively cheap to develop and produce, then find ways to encourage multiple purchases. In a sense, this is the genius of the plastic minis. The randomization means you'll never really have exactly what you want, but it might be close enough, plus there's the gambler's instict that maybe next time you'll get it, and you can trade for a specific one if you have the gumption. On top of that, you can create a simple game to use the minis, and even make the randomization kind of a factor in the game, and thus you have the minis game as a kind of separate thing from the RPG. Maybe someone who doesn't play RPGs will buy and play the minis game. I'll come back to this when I've let this percolate some more... I do have some thoughts about the customer that can be satisfied with the core rules and never buy another thing from WotC for the rest of his life. Should WotC go after him? Is a new edition the only thing that will snag him into purchasing again? Should WotC even worry about that kind of consumer? Not sure... [/QUOTE]
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