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Message: <blockquote data-quote="Anson Caralya" data-source="post: 2994238" data-attributes="member: 28922">Sorry, I did a poor job of explaining my thought.  I didn't mean that the players would buy for the DM, I meant that a player about to take part in a campaign in which a specific supplement would offer him good background and options as a player would be eager to buy that supplement for himself.  Going back to my example, I've heard the DM is running a nautical campaign, therefore I'd like to pick up Stormwrack to take some nautical feats, see how the dread pirate PrC feels, and, most likely, find some spells to help me thrive in a nautical campaign.Extrapolating this, a good business model might be to put out 3-4 supplements a year, for each publish a DM and a player's version, keep them at the same price even though you know the DM version will sell less, and spur interest in them through tie-ins to mega-adventures or adventure paths.  (These wouldn't be hard tie-ins; the adventures should be playable stand-alone, but enriched by the supplements.)  And sell tons of related miniatures, including a few ships, and maybe an aquarium or two for the completists.</blockquote>