Reply to thread

Message: <blockquote data-quote="MerricB" data-source="post: 2994315" data-attributes="member: 3586">Hmm.That can be a dangerous idea. "We'll only produce products that everyone wants!" It tends to fail tremendously. Which books that Wizards produces appeal to everyone? Past the core books, it's pretty much the Complete books. After that, sales drop off.This is not to say that it's completely flawed: it is always a good idea to produce general interest products (and the minis and dungeon tiles do fit that niche quite well). However, it is possible - and desirable - to produce niche products as well. The trick is to produce products that, even though not everyone wants them, enough do so that they hit the necessary profit margin.I tend to think that any strategy that automatically discounts certain products as "not selling to enough of the market" are flawed. Rather, research and - that best bit of research - actual releases can tell you far more about whether there is a viable market or not.What happened to the Map Folios? They were, theoretically, selling to the "general" market. Only, they didn't. They were replaced by the Fantastic Locations series - I'd love to know how they're doing in comparison.Cheers!</blockquote>