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Message: <blockquote data-quote="Nadaka" data-source="post: 4343207" data-attributes="member: 14651">GI Joe was originally a WW2 era comic book series. In the 80s it was remade as a futuristic military action cartoon. This was one of the first successful hyper marketing ventures. The cartoon was used to sell toys. Every once in a while they would add new stuff to the cartoon, so you would have to buy the latest set of toys, etc. This method of marketing was eventually perfected with Power Rangers and Pokemon' reinventing themselves every year, with an all new set of merchandise. It was quite popular, but looking back the production qualities were poor at best.Re: parental intervention. Wow, never had that happen with any of my weaponry related toys. But most kids that I grew up with had their own rifle by the time they reached 10. However my first set of gaming books was destroyed because it contained "satanic" references like magic and dragons.</blockquote>