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Message: <blockquote data-quote="TiQuinn" data-source="post: 9671147" data-attributes="member: 4871">I remember interviews with Jim Ward about why they made the switch from demons and devils to tanar'ri and baatezu, and it was largely due to seeing the bottom line impacts of losing some of the big box stores. It's tough to say that one has to just wait it out -- yes, the pendulum swung back to people not really caring about demons and devils, but that was also 10 years later. Can a company wait that out? I know Gygax thought it was all a bunch of nonsense, but regardless what anyone, even the head honcho personally thought, they needed ammo to help defend the viability of the company at that point.(I always thought Tanar'ri sounded pretty awesome as a name. Baatezu a little less so.)</blockquote>