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<blockquote data-quote="Umbran" data-source="post: 5436284" data-attributes="member: 177">You vastly oversimplify the issue.&nbsp; The classic example is... New Coke.They did the research, made the product that the research suggested the public would like.&nbsp; They did the testing, and proved that the public liked the new product over both the old product and the leading competitors.&nbsp; By what you say, New Coke should have been a slam dunk.But, the product was rejected, not upon it's merits, but essentially upon the fact that it was a change, and the public didn't want change.&nbsp; And they didn't market it as Classic being bad, just that new was new and better.&nbsp; Humans, and the markets made up of them, often resist change even when presented with a product they themselves admit is better.&nbsp; Building a better mousetrap does not mean the world will automatically beat a path to your door.Thus, you can be forced with a choice of letting the product die (because it doesn't meet your revenue stream needs), or somehow convincing the public that the change is good.Oh, and the war analogy is so hyperbolic as to be silly.&nbsp; Really, keep it in perspective, please and thank you.</blockquote>

[QUOTE="Umbran, post: 5436284, member: 177"] You vastly oversimplify the issue. The classic example is... New Coke. They did the research, made the product that the research suggested the public would like. They did the testing, and proved that the public liked the new product over both the old product and the leading competitors. By what you say, New Coke should have been a slam dunk. But, the product was rejected, not upon it's merits, but essentially upon the fact that it was a change, and the public didn't want change. And they didn't market it as Classic being bad, just that new was new and better. Humans, and the markets made up of them, often resist change even when presented with a product they themselves admit is better. Building a better mousetrap does not mean the world will automatically beat a path to your door. Thus, you can be forced with a choice of letting the product die (because it doesn't meet your revenue stream needs), or somehow convincing the public that the change is good. Oh, and the war analogy is so hyperbolic as to be silly. Really, keep it in perspective, please and thank you. [/QUOTE]

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