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Message: <blockquote data-quote="shadzar" data-source="post: 5436470" data-attributes="member: 6667746"><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f615.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":confused:" title="Confused    :confused:"  data-smilie="5"data-shortname=":confused:" />You have the right example but wrong reason, so they have been removed. people wanting to read them can follow back and do so.New Coke is JUST like that video in regards to marketing and research.D&D advertising decided that all D&D players, based on their small sample, were people just sitting around putting each other down all the time. That must be what the research showed since people on the internet also do it all the time to each other, because they are the best of friends right?Like New Coke its research failed, which means it did NOT put out a quality product.Like 4th edition, New Coke was an unneeded change that did nothing for the product. People didn't like the change. The taste wasn't what people wanted, and it caused people to switch to Pepsi to find something that tasted better; like those that moved to Pathfinder rather than 4th. Coke Classic returned but it wasn't the same formula and when sold against New Coke, New Coke was outsold by Classic and Pepsi, meaning it wasn't jsut people didn't like change, but the changes made were just bad due to bad marketing and research."If it ain't broke, don't fix it."New Coke used the new age marketing thinking they could do anything and the consumer would just blidnly buy in, well that didn't work. They thought the consumer would be loyal for any change, and found out that people weren't buying Coca-Cola name brand, but buying Coca-Cola soft drink, and it was because the formula was what they wanted. It all came down to a matter of taste, one of the reason it relates so closely to D&D.Trying to force New Coke on people would have only had the company die, not the product. You have some very bad misconceptions of how things work.You try to force your customers to do anything because you think they owe you, and you will be looking for a lot of new customers to replace the ones you tick off. Other companies have tried to force a change the company wanted on people from services, to physical product, and the backlash for the company has always be astounding.Your method leads to even more TARP funds needing to be spent and tax-payer money having to prop-up these businesses because they fold otherwise.Don't bite the hand that feeds you.Consumers are not the loyal little lambs ready for you to lead them off to slaughter that you think they are. They owe no loyalty to any company. WotC needs the players, the players do NOT need WotC. The company is the one that should be loyal to the customer, and it is them that owes everything they have to the customer.You fail in your research and collect bad data, you cannot call that making a quality product. New Coke and WotC proved nothing because of bad data. They made a product based on that bad data.</blockquote>

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