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<blockquote data-quote="Umbran" data-source="post: 5436516" data-attributes="member: 177">You may read the history of it at your leisure.&nbsp; Blind tastes tests, without brand names, showed that New Coke beat both Pepsi and Coke's classic formula, and they did it with pretty solid statistics, too, from what I have seen.So, while we could bicker over whether the change was &quot;needed&quot; (that is subjective, not objective - whose needs are we talking about?), it is clear that the taste is what they preferred.As you said - what they didn't like is the change.&nbsp; The flavor wasn't the issue, the change was the issue.&nbsp; How dare they change Coke?!?Never mind that Coke had been losing market share in a time when overall soft drink consumption was rising - the public demonstrated with their dollars that they didn't actually want more of the old Coke, but then objected when Coke changed to match their desires!The fact of the matter is that producing good products and marketing them is not easy or simple..&nbsp; What the customer wants/needs, what they say they want, and what they will accept/buy can be three different things.</blockquote>

[QUOTE="Umbran, post: 5436516, member: 177"] You may read the history of it at your leisure. Blind tastes tests, without brand names, showed that New Coke beat both Pepsi and Coke's classic formula, and they did it with pretty solid statistics, too, from what I have seen. So, while we could bicker over whether the change was "needed" (that is subjective, not objective - whose needs are we talking about?), it is clear that the taste is what they preferred. As you said - what they didn't like is the change. The flavor wasn't the issue, the change was the issue. How dare they change Coke?!? Never mind that Coke had been losing market share in a time when overall soft drink consumption was rising - the public demonstrated with their dollars that they didn't actually want more of the old Coke, but then objected when Coke changed to match their desires! The fact of the matter is that producing good products and marketing them is not easy or simple.. What the customer wants/needs, what they say they want, and what they will accept/buy can be three different things. [/QUOTE]

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