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Message: <blockquote data-quote="Shasarak" data-source="post: 7716081" data-attributes="member: 94143">One of the example settings you gave was Westeros which, in my opinion, is a terrible DnD setting.  I mean sure not as horrible as Middle Earth but otherwise just a really really bad fit for DnD especially compared to any other DnD setting.So why should WotC do the heavy lifting?  Well for a start they own the settings and those settings are specifically designed for DnD even the bad settings like Dark Sun.  For a second, another company selling settings will not do anything to solve the WotC "no one buys anything except Forgotten Realms" issue.  All of their data will still indicate that fact.  And for a third, many of those other settings that are available are just incredibly niche products that probably would not even show up on the "What setting do you play" questionnaires.  I mean take arguably the second most popular DnD setting of Golarion - it does not even show up on the Sly Flourish questionnaire and it gets amazing levels of support.So that is why WotC needs to do the heavy lifting but you are correct that they are not capable of doing it as it is a "losing strategy".</blockquote>