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<blockquote data-quote="CharlesRyan" data-source="post: 5078256" data-attributes="member: 5265">Actually, there are tens of millions of people who used to play D&amp;D, but don't anymore. Most of those have positive memories of D&amp;D--probably even still think of themselves as &quot;gamers&quot;--but have been out of touch with the game and the community for a decade or two. They haven't made up their mind about 4E; they're barely aware of it if they're aware of it at all.Why don't these people play D&amp;D now? Because they fell out when the went off to university, or got married, or had kids, or moved because of their jobs--all the lifestyle changes that occur in the years after what is the peak D&amp;D-playing period for most of us. But guess what? They aren't moving around as much, those kids are getting older, and they have more free time and disposable income then they had in the 90s (or whenever).Many (millions, probably) of these guys would love to get back into D&amp;D, if there was just some easy way for them to get started again. Along comes the Red Box, with the same basic entry process they remember fondly from the first time.If WotC succeeds in reaching out to these guys, of making them aware of the Red Box, this could be hugely successful. The target market is frankly enormous, and they don't really have to win them over this time. The memories do it for them!</blockquote>

[QUOTE="CharlesRyan, post: 5078256, member: 5265"] Actually, there are tens of millions of people who used to play D&D, but don't anymore. Most of those have positive memories of D&D--probably even still think of themselves as "gamers"--but have been out of touch with the game and the community for a decade or two. They haven't made up their mind about 4E; they're barely aware of it if they're aware of it at all. Why don't these people play D&D now? Because they fell out when the went off to university, or got married, or had kids, or moved because of their jobs--all the lifestyle changes that occur in the years after what is the peak D&D-playing period for most of us. But guess what? They aren't moving around as much, those kids are getting older, and they have more free time and disposable income then they had in the 90s (or whenever). Many (millions, probably) of these guys would love to get back into D&D, [I]if there was just some easy way for them to get started again.[/I] Along comes the Red Box, with the same basic entry process they remember fondly from the first time. If WotC succeeds in reaching out to these guys, of making them aware of the Red Box, this could be hugely successful. The target market is frankly enormous, and they don't really have to win them over this time. The memories do it for them! [/QUOTE]

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