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The PHB DDI GAP!
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<blockquote data-quote="TerraDave" data-source="post: 5444581" data-attributes="member: 22260"><p>Silly, really? I guess it would be if someone actually posted that. </p><p></p><p>In general, there will be a group of people that just buy the PHB and nothing else. I think I am saying that seems much bigger. We know that other books aren't doing well, so not as many are being sold. And the rate of DDI subscription, based on our limited data, seems pretty low. And we know anecdotally that there are seemingly bunches of people who spent less then $10 one or two times to get access to the CB and huge amounts of crunch. </p><p></p><p>Moving the CB online, emphasising more crunch going straight to digital, and adding new tools, these are all ways of closing the gap, and the real thrust for WotC is doing. The other thing they are doing is selling various do-dads that don't compete directly with the CB or DDI and are hard to pirate. </p><p></p><p>If there a gap, but lots of book buying, they would have a totally different strategy. If there was no gap, they would have a different strategy (ie the kick back and watch the money roll in strategy).</p></blockquote><p></p>
[QUOTE="TerraDave, post: 5444581, member: 22260"] Silly, really? I guess it would be if someone actually posted that. In general, there will be a group of people that just buy the PHB and nothing else. I think I am saying that seems much bigger. We know that other books aren't doing well, so not as many are being sold. And the rate of DDI subscription, based on our limited data, seems pretty low. And we know anecdotally that there are seemingly bunches of people who spent less then $10 one or two times to get access to the CB and huge amounts of crunch. Moving the CB online, emphasising more crunch going straight to digital, and adding new tools, these are all ways of closing the gap, and the real thrust for WotC is doing. The other thing they are doing is selling various do-dads that don't compete directly with the CB or DDI and are hard to pirate. If there a gap, but lots of book buying, they would have a totally different strategy. If there was no gap, they would have a different strategy (ie the kick back and watch the money roll in strategy). [/QUOTE]
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