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The Problem of DDI...Solved! (Well, not really)
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<blockquote data-quote="Scribble" data-source="post: 5533818" data-attributes="member: 23977"><p>Sure- if your choice is only to get something or nothing, and there are no other factors involved, then something is better then nothing. This, however, is not the case; it's just not that boolean in nature- There are many factors involved (many of which we have no clue about.) </p><p></p><p>It's not just about the bottom line at the end of the month you also have to think about the future. Will the amount they're making now support the current operating costs 6 months from now? A year? Will it drive growth? Is it sustainable?</p><p></p><p>And growth isn't just about greed.</p><p></p><p>Will you be able to afford things like raises for your employees in the future at your current rate of growth? </p><p></p><p>Or new products to include in the DDI offerings? </p><p></p><p>Can you afford to keep the price at the current rate, rather then increasing it?</p><p></p><p>What if more people were moving from the yearly or monthly models and simply downloading once every 6 months? Now what IS covering the operating costs today will slowly erode away.</p><p></p><p>Which brings me back to the value of that something. If that something is ultimately doing more damage then good, then YES you need to change that something, and that something, after all the factors are weighed in might not be worth it in the long run.</p><p></p><p>(And in fact might have created an unintentional, unforeseen revenue leak.)</p></blockquote><p></p>
[QUOTE="Scribble, post: 5533818, member: 23977"] Sure- if your choice is only to get something or nothing, and there are no other factors involved, then something is better then nothing. This, however, is not the case; it's just not that boolean in nature- There are many factors involved (many of which we have no clue about.) It's not just about the bottom line at the end of the month you also have to think about the future. Will the amount they're making now support the current operating costs 6 months from now? A year? Will it drive growth? Is it sustainable? And growth isn't just about greed. Will you be able to afford things like raises for your employees in the future at your current rate of growth? Or new products to include in the DDI offerings? Can you afford to keep the price at the current rate, rather then increasing it? What if more people were moving from the yearly or monthly models and simply downloading once every 6 months? Now what IS covering the operating costs today will slowly erode away. Which brings me back to the value of that something. If that something is ultimately doing more damage then good, then YES you need to change that something, and that something, after all the factors are weighed in might not be worth it in the long run. (And in fact might have created an unintentional, unforeseen revenue leak.) [/QUOTE]
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