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Community
General Tabletop Discussion
*TTRPGs General
The problem of one-shot customers
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<blockquote data-quote="Sir Whiskers" data-source="post: 1008349" data-attributes="member: 6941"><p>Zar, there's one option you did not mention which I believe would be very do-able (though likely to cause considerable consternation at first) - charge an annual subscription fee for the material currently available for free on their website. </p><p></p><p>When advertising revenues crashed (three years ago?), many websites stopped operating. A few moved successfully to a subscription model, offering just enough free material to draw visitors, while reserving the majority of their "product" for paying customers. WOTC currently gives away an enormous amount of free material - short adventures, npc's, monster write-ups, and so forth. I've wondered more than once how much this must be costing the company and if they will continue to do so. By the way, for everyone on these boards who feel WOTC is only some greedy capitalist company out for every dollar they can squeeze from us, consider for a moment just how much they give away for free. Yes, the website helps build the hobby somewhat, but any realistic cost-benefit analysis would clearly show it to be a cost center.</p><p></p><p>I can already hear the cries of outrage if WOTC ever does this, but if WOTC needs more revenue to maintain DnD (whatever version), I'd prefer this option to the others already mentioned. Understand - I don't *want* this to happen. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f644.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":rolleyes:" title="Roll eyes :rolleyes:" data-smilie="11"data-shortname=":rolleyes:" /> I just don't believe any of the other options listed above are realistic.</p></blockquote><p></p>
[QUOTE="Sir Whiskers, post: 1008349, member: 6941"] Zar, there's one option you did not mention which I believe would be very do-able (though likely to cause considerable consternation at first) - charge an annual subscription fee for the material currently available for free on their website. When advertising revenues crashed (three years ago?), many websites stopped operating. A few moved successfully to a subscription model, offering just enough free material to draw visitors, while reserving the majority of their "product" for paying customers. WOTC currently gives away an enormous amount of free material - short adventures, npc's, monster write-ups, and so forth. I've wondered more than once how much this must be costing the company and if they will continue to do so. By the way, for everyone on these boards who feel WOTC is only some greedy capitalist company out for every dollar they can squeeze from us, consider for a moment just how much they give away for free. Yes, the website helps build the hobby somewhat, but any realistic cost-benefit analysis would clearly show it to be a cost center. I can already hear the cries of outrage if WOTC ever does this, but if WOTC needs more revenue to maintain DnD (whatever version), I'd prefer this option to the others already mentioned. Understand - I don't *want* this to happen. :rolleyes: I just don't believe any of the other options listed above are realistic. [/QUOTE]
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The problem of one-shot customers
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