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Enchanted Trinkets Complete--a hardcover book containing over 500 magic items for your D&D games!

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Message: <blockquote data-quote="Zaruthustran" data-source="post: 1008383" data-attributes="member: 1457">The "mix" in product mixI think WotC current strategy is sound and wise:Core books. The Three Books and a limited number of supplements will satisfy traditional RPG gamers. They can count on a strong version release every five years or so. Collectable Miniatures: This product line serves three purposes. 1) recurring reenue. 2) Expands D&D brand. 3) takes away market share from competitors. Online game: proven recurring revenue. As a professional game analyst (and longtime player) I think WotC would be wise to avoid another EverQuest clone and instead develop a MMORPG with party-based functionality that truly evokes the feel of D&D adventure. Something like what Mythica or WarCraft Online are trying to do with their spawnable single-party dungeons. And the game should absolutely include DM functionality, as well as the ability to take a break from your PC for awhile so you can play as a monster in someone else's (or your own) dungeon. Free content: WotC should continue to support its website and should continue giving away free stuff. This feeds the brand and gives gamers a place to "hang out" online. You know how local game stores are dieing out? Well, one big reason for that is because you can get the camaraderie of the FLGS online, 24/7. Not that I think WotC is doing a 100% stellar job. I see many areas of improvement, including:Public Relations. Matt is doing a fine job with his preview articles, and the website is nice, and certain designers are vocal, and the 3.5 update and Miniature previews are well and good... but the image of Wotc as uncaring corporate behemeth persists. WotC has an image problem. Community. WotC could do a better job leveraging the gamer community. There are plenty of rules experts here and elsewhere, plenty of talented writers. A few more contests, or more structured support of user-created content would be much appreciated. And Customer Service support costs could be lessened if more gamers knew about places like ENWorld.Opportunity. WotC is part of Hasbro. So where is Hasbro's marketing might? Where is the D&D Cartoon, were are the D&D Miniatures in boxes of Captain Crunch? Where are the product placements in movies and videos? The D&D PHB in the maytag advertisement is a step in the right direction, but more could be done. Vin Diesel, Jack Black, sportsmen, and other celebrities play D&D--why doesn't WotC take advantage of this? And I can't wait for WotC to start leveraging it's other brands, with regards to D&D Miniatures. I really hope the seize the opportunity to make the core D&D Miniatures mechanic the "d20" of miniatures games.-z</blockquote>

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