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Message: <blockquote data-quote="RangerWickett" data-source="post: 1008751" data-attributes="member: 63">WotC could try having more major events, things that everyone will want in on because they look super-cool.  Much like huge numbers of us flock to see summer blockbusters, WotC could release one super-adventure every winter around Christmas-time, perhaps bundling new rules that people will want to get their hands on in the same book/box.  For some groups, the GM will want to see what all the fuss is about and will buy the adventure by itself.  In other groups, a player will want the Cool New Thing (TM), and will ask his GM to buy the set, and then the GM will consider running the adventure, or at least parts of it.  Finally, in some groups, the players will have heard from their friends online how cool the adventure was, and they'll want to play in it too.Of course, aside from cloning Piratecat and putting him in a box, I don't know how to make games so cool that people have to buy them.  Return to the Temple of Elemental Evil apparently did a pretty good job, though, so maybe just come up with something similar.  Have a trailer of animation online to show people how cool it is, and make it like an Anime Music Video (AMV), which can be really cool.</blockquote>