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Message: <blockquote data-quote="2d6" data-source="post: 990635" data-attributes="member: 12802">Great reading!I'll pitch in my .2cp <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" />Smart people in retail understand that discounting isn't everything.  The job of the salesperson is to add value to the product. Amazon/buy.com/Wal-mart define the value of a product in the mind of our average customer. In this case 20 bucks per book for 3.5*, the only extra you get is free shipping if you spend over $25. My LGS is selling them for $29.95 + tax per book. it's up to the LGS to justify the difference between thier price and  the big 3's discounted price.The price insenstive customer doesn't factor price into the buying descision, we like him and his business should be easy to retain the price motivated customer we can't sell too and hope to stay in business. our additional services don't trump the pricetag at the big 3, our resources are better used somewhere else.the person in the middle is our battleground. We need to convince him that access to our friendly, well groomed, knowledgable staff,  our gameing tables and comfy chairs are worth the extra bucks - Most of the stores I've been in fail at this. thier employees would rather clerk behind the counter then engage the customer. They would rather say hi and bye, then create a rapport with the customer and find out what he/she needs or wants.  They would rather read the last copy of a new book in the store then sell it ( true story). Many stores don't round out the sale for thier customers. They would let a customer leave with new reaper minis and not offer paints, poly, or new brushes (both of better quality the the stuff at wal-mart) They would not offer markers with a new battlemat, no bookcovers, no accessories. Not only does your customer need to find those things for himself elsewhere, that's leaving money on the table. How many comic shops treat thier game selection as supplemental income; rpgs are not nearly as important as thier core business and it shows.I don't buy the need for discounting at the FLGS, if the store knows it's customers and provides the desired services, that store will survive.  Mom&Pop applience, consumer electronics, car audio, clothing and other stores do it everyday without deep discounting. ok, I think that made sense, but I'm really tired now <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" />2d6</blockquote>

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