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Message: <blockquote data-quote="gamerprinter" data-source="post: 5891008" data-attributes="member: 50895">The full color art and high production values of a given book isn't usually an excuse to jack the price up, in fact if publishers could put out a full color book for the same price as a B/W book, they'd all do it. It's usually the other way around. Publishers want to put out a high quality book, but when the find out the cost to produce a full color hardback with any volume - it end's up needing a $40 cover price. For example, some time this year, I'll be releasing a hard cover setting handbook for my <a href="http://paizo.com/store/byCompany/r/ritePublishing/pathfinderRPG/kaidan" target="_blank">Kaidan: a Japanese Ghost Story</a> setting. I've had the goal of maintaining high production values in the adventures and supplements - by getting top quality artists for cover and interior illustrations, (I'm a top-end fantasy cartographer so they all have killer maps), and I did the page layout myself to insure a top quality looking books are designed. Most of our products have been PDF releases only - all with full color art and maps. Now that I'm looking at a hard cover, the costs are starting to point out that I might be only able to release a hard cover as a B/W only book. All my maps and illustrations so far are all full color, but that doesn't matter, the costs for printing a full color hard back is exhorbitant - it might take a patronage (Kickstarter) to fund a full color book. If publishers could produce full color books that were clearly affordable, we'd do it everytime. Making a book full color is not an excuse to drive the price of the book up - that's just silly. All the extra costs are profits for the printer, not the publisher.</blockquote>

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