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<blockquote data-quote="Magestrike" data-source="post: 276283" data-attributes="member: 6259">My opinionI personally think, from actual experience, that most &quot;casual&quot; gamers dont shop in gaming shops.&nbsp; I would say that the majority of those gamers' only exposure to gaming products is at their local bookstores.&nbsp; If a company doesnt have its products in a bookstore chain, then most gamers arent going to know who they are.&nbsp; I manage a bookstore and I see this every day.Whenever a new product comes out from WotC, White Wolf, or SSS and its &quot;underlings&quot;, we automatically get at least 2 copies of it in the store.&nbsp; Those are the only companies that this happens with.&nbsp; Now, my store does carry other companies products, because I specially order them.&nbsp; However, unless an employee in the rest of the chain does the same thing I do, or a customer requests it, most people who shop there will never see it.&nbsp; I believe that to answer the question of how to turn a &quot;casual&quot; gamer into something more is exposure.&nbsp; I talk to people every day at the store about the different publishers, and most seem interested in what I have to say.&nbsp; The overwhelming comment I get is &quot;Wow, I had no idea there was other publishers.&nbsp; Thanks.&quot;&nbsp; ENWorld is a great cross section&nbsp; of the gaming populace, but that is just what it is.&nbsp; A cross section.&nbsp; The internet is a big place, but not all gamers are online.&nbsp; If most of the advertising happens online, then that severely limits the exposure a product has.&nbsp; So, I guess what I am saying is, the way to lure more potential customers into the &quot;hobby&quot; is more exposure.&nbsp; People cant buy what they dont know about.&nbsp; Just my 2 cents though.Mage</blockquote>

[QUOTE="Magestrike, post: 276283, member: 6259"] [b]My opinion[/b] I personally think, from actual experience, that most "casual" gamers dont shop in gaming shops. I would say that the majority of those gamers' only exposure to gaming products is at their local bookstores. If a company doesnt have its products in a bookstore chain, then most gamers arent going to know who they are. I manage a bookstore and I see this every day. Whenever a new product comes out from WotC, White Wolf, or SSS and its "underlings", we automatically get at least 2 copies of it in the store. Those are the only companies that this happens with. Now, my store does carry other companies products, because I specially order them. However, unless an employee in the rest of the chain does the same thing I do, or a customer requests it, most people who shop there will never see it. I believe that to answer the question of how to turn a "casual" gamer into something more is exposure. I talk to people every day at the store about the different publishers, and most seem interested in what I have to say. The overwhelming comment I get is "Wow, I had no idea there was other publishers. Thanks." ENWorld is a great cross section of the gaming populace, but that is just what it is. A cross section. The internet is a big place, but not all gamers are online. If most of the advertising happens online, then that severely limits the exposure a product has. So, I guess what I am saying is, the way to lure more potential customers into the "hobby" is more exposure. People cant buy what they dont know about. Just my 2 cents though. Mage [/QUOTE]

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