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Message: <blockquote data-quote="weldon" data-source="post: 6506236" data-attributes="member: 18817">I suspect Hasbro operates on the assumption that there's a lot more money in owning the brand than in making accessory products for someone else's brand.This is kinda how I see it working too. Something like the Marvel Universe where the movies make a bazillion dollars which keeps the comic business healthy so they can hire great writers and artists to create interesting characters and stories that turn into billion dollar movie properties.Now how do they build on the success of the books to increase the overall brand? Can it be more than core rulebooks?</blockquote>