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Message: <blockquote data-quote="Ahnehnois" data-source="post: 5988720" data-attributes="member: 17106">To me, two big reasons. The first is that D&D was dying out as a published entity. 2e had been staggering for a while, TSR failed as a business, and the player base was probably diminishing. There was a lot of hunger for a new edition.The second is that there was a culture shift. There did not used to be comic book movies every year, nor did you used to see people reading fantasy novels on the subway. For a variety of reasons, the rise of the Internet foremost among them, "nerd" culture suddenly became acceptable. This meant that a previously fringe-y activity like D&D became more socially acceptable.Of course the other reason is that was really good. While its flaws subsequently became apparent, even 3.0 was/is an excellent system, one with great customizability and widespread appeal.</blockquote>