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The Value of Pop Ups to Advertisers
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<blockquote data-quote="Michael Morris" data-source="post: 1839114" data-attributes="member: 87"><p>With the release of WinXP Service Pack 2 Internet Explorer became the last major browser to gain an inbuilt pop-up blocker.</p><p></p><p>Since this feature is turned on by default for virutally everyone now - I find myself wondering what advertiser in their right mind would pay for these ads?</p><p></p><p>Within the next 2 years most people will be running a system that blocks these ads (I say 2 years because most systems out now won't necessarily be upgraded to XP2. Non-tech savvy users don't upgrade, they replace). The effect will be one of the following</p><p></p><p>1) Advertisers will switch to pop-up layers. <a href="http://www.brainburst.com" target="_blank">www.brainburst.com</a> uses this annoying technique, which pops a layer up within the body of a page. Writing a blocker for this technique will be VERY difficult on two counts - 1, it's more intrusive to the javascript code of the page (possibly making it fail) and two webhosts will be able to detect if these layer moves fail (and shut down their page upon detecting this). This is quite unlike a pop-up where it's difficult to impossible to detect whether or not the pop-up successfully launched.</p><p></p><p>2) Advertisers may switch to methods other than javascript for launching pop-ups. Macromedia Flash is the most obvious. However, not all browers support shockwave and it's easier to shut it down without affecting browser performance. Also, if Flash becomes the launcher of choice for pop-ups folks will stop installing it. That said, Macromedia is in a position to change how Flash works over time and they'll almost certainly take this tool away from site developers in never versions of Flash if it abused.</p><p></p><p>3) Pop ups will die out. I'm betting (maybe hoping) on this one.</p><p></p><p>What do you think?</p></blockquote><p></p>
[QUOTE="Michael Morris, post: 1839114, member: 87"] With the release of WinXP Service Pack 2 Internet Explorer became the last major browser to gain an inbuilt pop-up blocker. Since this feature is turned on by default for virutally everyone now - I find myself wondering what advertiser in their right mind would pay for these ads? Within the next 2 years most people will be running a system that blocks these ads (I say 2 years because most systems out now won't necessarily be upgraded to XP2. Non-tech savvy users don't upgrade, they replace). The effect will be one of the following 1) Advertisers will switch to pop-up layers. [url]www.brainburst.com[/url] uses this annoying technique, which pops a layer up within the body of a page. Writing a blocker for this technique will be VERY difficult on two counts - 1, it's more intrusive to the javascript code of the page (possibly making it fail) and two webhosts will be able to detect if these layer moves fail (and shut down their page upon detecting this). This is quite unlike a pop-up where it's difficult to impossible to detect whether or not the pop-up successfully launched. 2) Advertisers may switch to methods other than javascript for launching pop-ups. Macromedia Flash is the most obvious. However, not all browers support shockwave and it's easier to shut it down without affecting browser performance. Also, if Flash becomes the launcher of choice for pop-ups folks will stop installing it. That said, Macromedia is in a position to change how Flash works over time and they'll almost certainly take this tool away from site developers in never versions of Flash if it abused. 3) Pop ups will die out. I'm betting (maybe hoping) on this one. What do you think? [/QUOTE]
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