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<blockquote data-quote="billd91" data-source="post: 6175954" data-attributes="member: 3400">I'm not sure Hasbro isn't run in a clueless manner in some respects. Did you see Ryan Dancey's post some months back about the $50 million core brand issue and WotC? It appears that Hasbro doesn't really have criteria fine enough to distinguish between D&amp;D and Magic departments at WotC in setting their expectations of maintaining core brand status... and there's a big difference in revenue between the two. Adkison's vision had been to use Magic's profits to subsidize D&amp;D. But because of some licensing issues, Hasbro viewed Magic and D&amp;D as separate brands that had to hit the $50 million mark independently to be considered core and that's a much harder target for D&amp;D - and one not hit by 4e by all appearances.One hopes that the right lesson has been learned. Rumors to that effect have trickled out and I suspect they're largely true otherwise I don't see Hasbro signing off on 2 years of R&amp;D for D&amp;D Next.</blockquote>

[QUOTE="billd91, post: 6175954, member: 3400"] I'm not sure Hasbro isn't run in a clueless manner in some respects. Did you see Ryan Dancey's post some months back about the $50 million core brand issue and WotC? It appears that Hasbro doesn't really have criteria fine enough to distinguish between D&D and Magic departments at WotC in setting their expectations of maintaining core brand status... and there's a big difference in revenue between the two. Adkison's vision had been to use Magic's profits to subsidize D&D. But because of some licensing issues, Hasbro viewed Magic and D&D as separate brands that had to hit the $50 million mark independently to be considered core and that's a much harder target for D&D - and one not hit by 4e by all appearances. One hopes that the right lesson has been learned. Rumors to that effect have trickled out and I suspect they're largely true otherwise I don't see Hasbro signing off on 2 years of R&D for D&D Next. [/QUOTE]

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