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<blockquote data-quote="Celebrim" data-source="post: 3888095" data-attributes="member: 4937">No different?&nbsp; When did D&amp;D ever generate more than 2 billion dollars worth of sales in a single year?&nbsp; D&amp;D's revenue history is to my knowledge not very fad like.&nbsp; Not only was it ever as big as a fad tends to be, but its revenue stream since the fad-like phase was over has been much more robust than most things you'd deem fads.&nbsp; Cabbage Patch Kids still generate revenue, but I bet its about 1/1000th of its revenue from the period when it was a fad.&nbsp; Likewise, how much revenue do you think Pong is still making?Anything new and interesting is going to go through a fad-like period where everyone is jumping on the bandwagon.&nbsp; But that doesn't mean all brands and products are fads, or that thier growth can be solely or collapse can even be primarily attributed to the fad cycle.&nbsp; In particular, most fads are triumphs of marketing and not brand new sorts of products.&nbsp; When D&amp;D hit the scene, it was a brand new class of product in the same way the when 'Magic the Gathering' hit the scene it was a brand new class of product.&nbsp;&nbsp; MtG's revenue stream probably looks alot more like D&amp;D's than it does like Pokemon's, Pong's or the Cabbage Patch Kids.</blockquote>

[QUOTE="Celebrim, post: 3888095, member: 4937"] No different? When did D&D ever generate more than 2 billion dollars worth of sales in a single year? D&D's revenue history is to my knowledge not very fad like. Not only was it ever as big as a fad tends to be, but its revenue stream since the fad-like phase was over has been much more robust than most things you'd deem fads. Cabbage Patch Kids still generate revenue, but I bet its about 1/1000th of its revenue from the period when it was a fad. Likewise, how much revenue do you think Pong is still making? Anything new and interesting is going to go through a fad-like period where everyone is jumping on the bandwagon. But that doesn't mean all brands and products are fads, or that thier growth can be solely or collapse can even be primarily attributed to the fad cycle. In particular, most fads are triumphs of marketing and not brand new sorts of products. When D&D hit the scene, it was a brand new class of product in the same way the when 'Magic the Gathering' hit the scene it was a brand new class of product. MtG's revenue stream probably looks alot more like D&D's than it does like Pokemon's, Pong's or the Cabbage Patch Kids. [/QUOTE]

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