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<blockquote data-quote="Dannager" data-source="post: 7661283" data-attributes="member: 73683">You would know the answer to that, if you were familiar with market research. &quot;Aided awareness&quot; is the term for the metric that determines brand recognition. &quot;Unaided awareness&quot; determines something called brand recall. You can read more about it, <a href="https://www.surveymonkey.com/blog/en/unaided-vs-aided-brand-awareness-survey-questions/" target="_blank">at this link</a>.&nbsp;The survey was carried out by a professional market research group as part of a survey conducted for internal reasons. The survey's results are not a marketing tool. They are to assist WotC in making sound business decisions. Accordingly, you shouldn't expect them to be inflated in any way. They were probably conducted against a representative sample of the total market.More importantly, why does it matter? The original argument was that WotC can't sit at the table with big names like Blizzard Entertainment because D&amp;D's brand recognition can't compete. I just provided a market research study that shows D&amp;D's brand recognition to be significantly higher than World of Warcraft, Blizzard's star property. That's about as bulletproof a rebuttal as anyone could possibly muster.Oh god, how many people do you think live in the United States? The U.S. has a population of just over 300 million people. 24 million is more than 7% the total national population.Namely, your math.No, they really don't. This is very standard stuff.You're not in a position to be critical. I want to be clear, I'm not trying to insult you, here, when I say that you simply don't have the requisite knowledge to be leveling meaningful criticism at this study.Come on, man.You literally used the words &quot;brand recognition&quot; as evidence that WotC can't hold their own at the negotiating table. If you don't want to be corrected on critical points, don't talk about things you aren't familiar with.</blockquote>

[QUOTE="Dannager, post: 7661283, member: 73683"] You would know the answer to that, if you were familiar with market research. "Aided awareness" is the term for the metric that determines brand recognition. "Unaided awareness" determines something called brand recall. You can read more about it, [URL="https://www.surveymonkey.com/blog/en/unaided-vs-aided-brand-awareness-survey-questions/"]at this link[/URL]. The survey was carried out by a professional market research group as part of a survey conducted for internal reasons. The survey's results are not a marketing tool. They are to assist WotC in making sound business decisions. Accordingly, you shouldn't expect them to be inflated in any way. They were probably conducted against a representative sample of the total market. More importantly, why does it matter? The original argument was that WotC can't sit at the table with big names like Blizzard Entertainment because D&D's brand recognition can't compete. I just provided a market research study that shows D&D's brand recognition to be significantly higher than World of Warcraft, Blizzard's star property. That's about as bulletproof a rebuttal as anyone could possibly muster. Oh god, how many people do you think live in the United States? The U.S. has a population of just over 300 million people. 24 million is more than 7% the total national population. Namely, your math. No, they really don't. This is very standard stuff. You're not in a position to be critical. I want to be clear, I'm not trying to insult you, here, when I say that you simply don't have the requisite knowledge to be leveling meaningful criticism at this study. Come on, man. You literally used the words "brand recognition" as evidence that WotC can't hold their own at the negotiating table. If you don't want to be corrected on critical points, don't talk about things you aren't familiar with. [/QUOTE]

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