There is a scale used for life of a movie, 30% to 35% of Budget, of a movie openning Weekend, that is number is reduced 50% for the next weekend, then repeat for 10 weeks. The problem is what is measured these days, the number used mostly is the domestic take.Baron Opal said:When a movie "tanks", how bad is bad?
When I look at the movies in the OP, Golden Compass has made ~25% of its budget in the first three weeks. Is that good? Bad? Okay?
Alvin has obviously rocked as the gross is over the cost in the second week.
Golden Compess Numbers - Budget 180
Domestic: $49,443,000 35.1% + Foreign: $91,515,574 64.9% = Worldwide: $140,958,574
As you can see, it is not doing bad worldwide and MAY break even, this is not a bad thing because of taxes. This is why they use the domestic number, they can write it off as a loss to help their books.