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<blockquote data-quote="Mistwell" data-source="post: 4006825" data-attributes="member: 2525">If a movie is actually cheaper in real dollars to see, more tickets will be sold (and often to multiple-viewers).&nbsp; For example, if you take two movies which are both about as good as each other, and you charge $3.00 a ticket to see one and $6.00 a ticket to see the other (all adjusted for general inflation and not specifically ticket price inflation), the $3.00 a ticket will sell more tickets (and sometimes to multi-viewers).&nbsp; So adjusting for inflation instead of tickets sold has some merit.Measuring percentage of the population that sees a movie would also eliminate multi-viewers, which seems a bit unfair since a movie that inspires people to see it multiple times should have some recognition of that as well (but how much recognition is up for debate).Comparing date of release, economic conditions at the time of release, competing films at the time of release, and other factors are all also valid issues for apples to apples comparison.So really, there is no &quot;true&quot; measuring stick.&nbsp; You have ticket price, inflation, tickets sold, percentage of the population, conditions at release time, date of release, competition, etc. all being valid factors which can not really be all measured in one calculation without people subjectively arguing about what factor deserves more or less recognition.So pick your favorite factor and measure off of that, and try not tell others that their favorite measure is somehow objectively less important than your favorite.&nbsp; It all has &quot;some meaning&quot; and it all plays some role in being a &quot;true measure&quot; of apples to apples comparison.</blockquote>

[QUOTE="Mistwell, post: 4006825, member: 2525"] If a movie is actually cheaper in real dollars to see, more tickets will be sold (and often to multiple-viewers). For example, if you take two movies which are both about as good as each other, and you charge $3.00 a ticket to see one and $6.00 a ticket to see the other (all adjusted for general inflation and not specifically ticket price inflation), the $3.00 a ticket will sell more tickets (and sometimes to multi-viewers). So adjusting for inflation instead of tickets sold has some merit. Measuring percentage of the population that sees a movie would also eliminate multi-viewers, which seems a bit unfair since a movie that inspires people to see it multiple times should have some recognition of that as well (but how much recognition is up for debate). Comparing date of release, economic conditions at the time of release, competing films at the time of release, and other factors are all also valid issues for apples to apples comparison. So really, there is no "true" measuring stick. You have ticket price, inflation, tickets sold, percentage of the population, conditions at release time, date of release, competition, etc. all being valid factors which can not really be all measured in one calculation without people subjectively arguing about what factor deserves more or less recognition. So pick your favorite factor and measure off of that, and try not tell others that their favorite measure is somehow objectively less important than your favorite. It all has "some meaning" and it all plays some role in being a "true measure" of apples to apples comparison. [/QUOTE]

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