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<blockquote data-quote="Thunderfoot" data-source="post: 5857441" data-attributes="member: 34175">My take is that this film will be around until summer creating small box office amounts for quite a long period of time.&nbsp; It may not be a blockbuster, but I have the feeling this one will have staying power due to word of mouth alone.&nbsp; I just wish that:1) Disney's name was off of it.&nbsp; Disney's John Carter leads a lot of non-geeks to think, kids movie... pass&nbsp;&nbsp; And the live action means that parents are thinking, adult movie... pass.&nbsp; All in all, a big misstep by the company.2) The marketing campaign was more in line with traditional sci-fi marketing instead of a Disney animated feature where the Big D means record sales.3) They used their budget to create buzz instead of hoping the franchise would sell itself.&nbsp; Unless you have a rabid fan base (like LotR) or have built a cult following over the years (Star Wars, Star Trek) you just can't drop a hundred year old story and think mega profits.&nbsp; It would be like someone re-making Huckleberry Finn with very little star power or hype.&nbsp; While it is a timeless classic, that isn't gonna put butts in the seats.</blockquote>

[QUOTE="Thunderfoot, post: 5857441, member: 34175"] My take is that this film will be around until summer creating small box office amounts for quite a long period of time. It may not be a blockbuster, but I have the feeling this one will have staying power due to word of mouth alone. I just wish that: 1) Disney's name was off of it. [I]Disney's John Carter [/I]leads a lot of non-geeks to think, kids movie... pass And the live action means that parents are thinking, adult movie... pass. All in all, a big misstep by the company. 2) The marketing campaign was more in line with traditional sci-fi marketing instead of a Disney animated feature where the Big D means record sales. 3) They used their budget to create buzz instead of hoping the franchise would sell itself. Unless you have a rabid fan base (like LotR) or have built a cult following over the years (Star Wars, Star Trek) you just can't drop a hundred year old story and think mega profits. It would be like someone re-making Huckleberry Finn with very little star power or hype. While it is a timeless classic, that isn't gonna put butts in the seats. [/QUOTE]

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