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<blockquote data-quote="Dannyalcatraz" data-source="post: 3713466" data-attributes="member: 19675">I've studied marketing- shelf space can be a self-fufilling predictor of sales.&nbsp; If you have it, you sell, if you don't, you're dust.&nbsp; There is a reason Coke &amp; Pepsi aggressively battle over how many feet of shelf space they get, where it is in the store (soft-drink aisle, endcaps), and whether its at eye-level, knee-level, or overhead.I'm not just talking about products that are out of print- I'm also talking about books I can find in one place and not another- by authors new and old.&nbsp; Sometimes, a book has a few months of shelf time and then its gone, in print or not.&nbsp; I can still get the books if I special order them...but if I don't know they exist (because I never saw them on the shelves, for instance), then I can't even formulate the request.JRRT sells- there is no question about that.&nbsp; However, when a store devotes 40% of their shelf space to him, they're not going to sell much of anything else.&nbsp; New releases would be the next big category of sellers.</blockquote>

[QUOTE="Dannyalcatraz, post: 3713466, member: 19675"] I've studied marketing- shelf space can be a self-fufilling predictor of sales. If you have it, you sell, if you don't, you're dust. There is a reason Coke & Pepsi aggressively battle over how many feet of shelf space they get, where it is in the store (soft-drink aisle, endcaps), and whether its at eye-level, knee-level, or overhead. I'm not just talking about products that are out of print- I'm also talking about books I can find in one place and not another- by authors new and old. Sometimes, a book has a few months of shelf time and then its gone, in print or not. I can still get the books if I special order them...but if I don't know they exist (because I never saw them on the shelves, for instance), then I can't even formulate the request. JRRT sells- there is no question about that. However, when a store devotes 40% of their shelf space to him, they're not going to sell much of anything else. New releases would be the next big category of sellers. [/QUOTE]

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