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Message: <blockquote data-quote="Rechan" data-source="post: 6054045" data-attributes="member: 54846">[ame="http://www.amazon.com/The-Upside-Irrationality-Unexpected-Benefits/dp/B004NSVE50/ref=sr_1_sc_1?ie=UTF8&qid=1353761869&sr=8-1-spell&keywords=Dan+Arielly"]The  Upside to Irrationality: the Unexpected benefits of defying logic at  work and home[/ame] by Dan Ariely.[ame="http://www.amazon.com/Honest-Truth-About-Dishonesty-Everyone---Especially/dp/0062183591/ref=sr_1_2?ie=UTF8&qid=1353761869&sr=8-2&keywords=Dan+Arielly"]Predictably Irrational[/ame] by Dan Ariely.[ame="http://www.amazon.com/Taste-Irrationality-Predictably-Irrational-ebook/dp/B003WJRE7I/ref=sr_1_1?ie=UTF8&qid=1353761869&sr=8-1&keywords=Dan+Arielly"]Here's a free ebook with chapter samples[/ame] from both of the above books.[ame="http://www.amazon.com/Honest-Truth-About-Dishonesty-Everyone---Especially/dp/0062183591/ref=sr_1_2?ie=UTF8&qid=1353761869&sr=8-2&keywords=Dan+Arielly"]The (Honest) Truth about Dishonesty: How we Lie to Everone, Especially ourselves[/ame] by Dan Ariely.[ame=http://www.amazon.com/Sway-Irresistible-Pull-Irrational-Behavior/dp/0385530609/ref=sr_1_1?ie=UTF8&qid=1353771877&sr=8-1&keywords=Sway]Sway: The Irresistible pull of Irational Behavior[/ame] by Ori and Rom Brafman[ame="http://www.amazon.com/Stumbling-Happiness-Daniel-Gilbert/dp/1400077427/ref=sr_1_3?ie=UTF8&qid=1353762210&sr=8-3&keywords=Paradox+of+Choice"]Stumbling on Happiness[/ame] by Dan Gilbert.[ame="http://www.amazon.com/The-Invisible-Gorilla-Intuitions-Deceive/dp/0307459667/ref=sr_1_1?ie=UTF8&qid=1353762496&sr=8-1&keywords=The+Invisible+Gorilla"]The Invisible Gorilla: How our Intuitions Deceive Us[/ame] by Christopher Chabris and Daniel Simons.[ame="http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?ie=UTF8&qid=1353762588&sr=8-1&keywords=How+to+make+things+stick"]Made to Stick: Why Some Ideas Survive and others Die[/ame] by Chip and Dan Heath.[ame="http://www.amazon.com/The-Paradox-Choice-More-Less/dp/0060005696/ref=sr_1_1?ie=UTF8&qid=1353762210&sr=8-1&keywords=Paradox+of+Choice"]The Paradox of Choice: Why More is Less[/ame] by Barry SchwartzI've listed the books in order of what's best first, with the caveat I haven't read the last two books, but I mean to. There are other books on the topic, but I haven't read them yet.There's some talks on TED.com by these authors that go over some of the materials in their books, in more bite sized chunks:<a href="http://www.ted.com/talks/dan_gilbert_researches_happiness.html" target="_blank">Dan Gilbert: Why we make bad decisions</a><a href="http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html" target="_blank">Barry Schwartz: Paradox of Choice</a><a href="http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code.html" target="_blank">Dan Ariely: Our Buggy moral code</a><a href="http://www.ted.com/talks/dan_ariely_beware_conflicts_of_interest.html" target="_blank">Dan Ariely: Beware conflicts of interest</a>.</blockquote>

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