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Top Ten Tabletop Game Kickstarters: Why So Successful?
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<blockquote data-quote="CharlesRyan" data-source="post: 7652119" data-attributes="member: 5265"><p>My take is that the RPG and minis businesses are a lot like Apple.</p><p></p><p>Apple's retail operation is one of the most successful in the history of retail. They make a TON of money per location and per square foot, despite spending way more than anyone else on real estate and staff. They do a lot of stuff right, but the main thing is they have a product people really respond to, but that doesn't show off well in conventional retail.</p><p></p><p>Macs languished for decades on the shelves of Best Buy and Circuit City, but that conventional method of selling didn't really convey the message of why someone would buy (let alone pay a premium for) a Mac instead of a commoditized PC. Once Apple took control of the sales method, and gave customers the experience they knew would resonate, their retail sales took off.</p><p></p><p>Maybe Kickstarter does the same thing for RPGs and minis. Products that struggle to excite consumers (and retail/distributor buyers) when presented through the conventional channels can tell their story more successfully through Kickstarter. It's a way for the makers of the products to talk directly to the consumer and tell the story their way. And the Kickstarter platform focuses the consumer attention on that message in a way that creates a sort of critical mass.</p></blockquote><p></p>
[QUOTE="CharlesRyan, post: 7652119, member: 5265"] My take is that the RPG and minis businesses are a lot like Apple. Apple's retail operation is one of the most successful in the history of retail. They make a TON of money per location and per square foot, despite spending way more than anyone else on real estate and staff. They do a lot of stuff right, but the main thing is they have a product people really respond to, but that doesn't show off well in conventional retail. Macs languished for decades on the shelves of Best Buy and Circuit City, but that conventional method of selling didn't really convey the message of why someone would buy (let alone pay a premium for) a Mac instead of a commoditized PC. Once Apple took control of the sales method, and gave customers the experience they knew would resonate, their retail sales took off. Maybe Kickstarter does the same thing for RPGs and minis. Products that struggle to excite consumers (and retail/distributor buyers) when presented through the conventional channels can tell their story more successfully through Kickstarter. It's a way for the makers of the products to talk directly to the consumer and tell the story their way. And the Kickstarter platform focuses the consumer attention on that message in a way that creates a sort of critical mass. [/QUOTE]
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