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<blockquote data-quote="MerricB" data-source="post: 7652139" data-attributes="member: 3586">You can apply the law to prepainted OR unpainted minis. But you can't use it to compare the prices of painted AND unpainted minis. The latter should always be cheaper than the former! (Assuming comparable materials).The idea behind the law is that figures that don't sell cost the company money. Their manufacturing/distributing/etc. cost thus needs to be covered by the price of the other figures. So, the larger range of figures you have, the more individual figures might not sell and thus have to be covered by the others. (And, as you generally don't know which figures will sell more, you end up pricing all the figures the same...) However, if figures are purchased blind in random packs, then the buyer doesn't have a choice about which figures he buys, so all of the figures get sold - presuming you have enough desirable figures in the line to make it worth it.The Kickstarter doesn't allow people to cherry-pick minis; it's much like one SKU (even though visible). And then you're getting people to preorder the minis, so that lowers the price greatly: you don't need to guess which minis the Kickstarter people will buy, so you can sell them at the minimum possible cost. But when the minis are made available&nbsp; for people in the retail world, the law kicks back into effect.Cheers!</blockquote>

[QUOTE="MerricB, post: 7652139, member: 3586"] You can apply the law to prepainted OR unpainted minis. But you can't use it to compare the prices of painted AND unpainted minis. The latter should always be cheaper than the former! (Assuming comparable materials). The idea behind the law is that figures that don't sell cost the company money. Their manufacturing/distributing/etc. cost thus needs to be covered by the price of the other figures. So, the larger range of figures you have, the more individual figures might not sell and thus have to be covered by the others. (And, as you generally don't know which figures will sell more, you end up pricing all the figures the same...) However, if figures are purchased blind in random packs, then the buyer doesn't have a choice about which figures he buys, so all of the figures get sold - presuming you have enough desirable figures in the line to make it worth it. The Kickstarter doesn't allow people to cherry-pick minis; it's much like one SKU (even though visible). And then you're getting people to preorder the minis, so that lowers the price greatly: you don't need to guess which minis the Kickstarter people will buy, so you can sell them at the minimum possible cost. But when the minis are made available for people in the retail world, the law kicks back into effect. Cheers! [/QUOTE]

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