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<blockquote data-quote="Jeremy Ackerman-Yost" data-source="post: 5106911" data-attributes="member: 4720">Actually, they know exactly what they are doing.The single strongest predictor of box office success in the States is how much they advertise the fool thing.&nbsp; And the title guarantees it will get free advertising from every media outlet in the country.Plus, silly people of my generation will go see it because it references a movie from our childhood.&nbsp; 10% of us will love it.&nbsp; 80% of us won't care much one way or another.&nbsp; 10% will nerd rage on their blogs for a month about Hollywood doing vile things to their childhood.This is an overall win for them in that demographic.&nbsp; In most other demographics, the actual title is irrelevant.99.5% of the rest of the country won't care in the slightest what you call it because all martial arts are the same to them.&nbsp; Mixed martial arts is a niche entertainment.&nbsp; Mixed martial arts enthusiasts who are pedantic enough to get their britches in a bunch about the title referencing the wrong art.... yeah... lots of them. <img src="http://www.enworld.org/forum/images/smilies/angel.png"&nbsp; class="smilie" loading="lazy" alt=":angel:" title="Angel&nbsp; &nbsp; :angel:" data-shortname=":angel:" />&nbsp; And their nerd rage is totally not an elixir of happiness for me that makes me want to see the film succeed even more.Really, I swear.Really really.</blockquote>

[QUOTE="Jeremy Ackerman-Yost, post: 5106911, member: 4720"] Actually, they know exactly what they are doing. The single strongest predictor of box office success in the States is how much they advertise the fool thing. And the title guarantees it will get free advertising from every media outlet in the country. Plus, silly people of my generation will go see it [i]because[/i] it references a movie from our childhood. 10% of us will love it. 80% of us won't care much one way or another. 10% will nerd rage on their blogs for a month about Hollywood doing vile things to their childhood. This is an overall win for them in that demographic. In most other demographics, the actual title is irrelevant. 99.5% of the rest of the country won't care in the slightest what you call it because all martial arts [i]are[/i] the same to them. Mixed martial arts is a niche entertainment. Mixed martial arts enthusiasts who are pedantic enough to get their britches in a bunch about the title referencing the wrong art.... yeah... lots of them. :angel: And their nerd rage is totally [B]not[/B] an elixir of happiness for me that makes me want to see the film succeed even more. Really, I swear. Really really. [/QUOTE]

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