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Message: <blockquote data-quote="Pramas" data-source="post: 3061589" data-attributes="member: 995">If only. Publishers don't actually get the full price for a product. For print products sold through game stores, publishers generally get only 40% of the cover price. Distributors get another slice of that and retailers get the rest. This is one reason why a great show like GenCon is such a shot in the arm for publishers. They get to sell direct for full price. (Of course, they also have to buy a booth, pay for travel and hotel, etc.)Make no mistake, if your goal is to make a good living with benefits, the game industry is not for you. A secretary with two years of commmunity college training makes more money than 95% of the people in the game industry. There are a few companies where you can make a good wage and get a benefits package. Those jobs are few and far between. As far as d20 stuff goes, you have to realize that 5,000 would be a real exceptional seller these days. Most d20 books in the current market sell less than 500 copies. That's why so much d20 support has moved to a PDF model instead of print.</blockquote>