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Message: <blockquote data-quote="kenmarable" data-source="post: 7658852" data-attributes="member: 40359">I think you misunderstand me. I have no problem with WotC using other companies as distributors. Whether it is a good idea or not is a numbers game of costs and benefit and it makes sense to do it in house or allow someone else to doesn't matter to me. I was just pointing out that WotC does not have an online store front of their own at all. OneBookShelf isn't just some back end designer. It is a completely separate business. They are DriveThruRPG, RPGNow, etc. Just as Amazon. Barnes & Noble, and your FLGS are separate from WotC. WotC simply sells through retailers. I just saw in this thread someone claimed WotC would be better off selling direct (debatable - it's working great for Paizo, but it took time and investment to build that up), but your response wasn't just that it would be a bad idea (I agree, it likely would be especially if they won't even invest in having editors on staff) but your response was that they do in fact have an online store front with dndclassics.com.  My point is that saying WotC has their own online store front is analogous to saying Kleenex has 11,000 stores worldwide because they are sold at Wal Mart. Best Buys aren't counted as Apple-owned stores just because they have a special section of the store branded with Apple logos. The manufacturer and retailer are separate businesses. WotC is letting OneBookShelf use their name and branding, but WotC does not have their own store front.Check their <a href="http://www.dndclassics.com/about.php" target="_blank">"About Us"</a>. WotC wasn't started in 2001 by James Mathe.</blockquote>

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