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[UPDATED] Dragon+: An Official D&D iOS App
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<blockquote data-quote="Kramodlog" data-source="post: 7669539" data-attributes="member: 55961"><p>It is a good opportunity for WotC. The app is a marketing tool. It lets them reach people who do not frequent their website or places like ENworld. They can reach people anywhere anytime. It also lets them mine data from the people who are interested in D&D. Promotion of products and market research are good opportunities for a corporation. Less for content starved fans. </p><p></p><p>Calling it Dragon was probably what let some people to think it was the old mag being brought back to life. Sure, it is early and maybe in a few months it will be gorged with original playtested content, but I'm pretty sure what we'll see are links to articles we already find on D&D's website. The rest will be ads and promotion. I wonder if it qualifies as native advertising?</p><p></p><p>It should be clear by now. We are not going to see the past level of content, and probably not more than what we are getting now (APs and random articles on website). WotC has moved away from the RPG business. "D&D isn't a RPG" to paraphrase Nathan Stewart. I think it will take some time for people to realize this. Get expectations down.</p></blockquote><p></p>
[QUOTE="Kramodlog, post: 7669539, member: 55961"] It is a good opportunity for WotC. The app is a marketing tool. It lets them reach people who do not frequent their website or places like ENworld. They can reach people anywhere anytime. It also lets them mine data from the people who are interested in D&D. Promotion of products and market research are good opportunities for a corporation. Less for content starved fans. Calling it Dragon was probably what let some people to think it was the old mag being brought back to life. Sure, it is early and maybe in a few months it will be gorged with original playtested content, but I'm pretty sure what we'll see are links to articles we already find on D&D's website. The rest will be ads and promotion. I wonder if it qualifies as native advertising? It should be clear by now. We are not going to see the past level of content, and probably not more than what we are getting now (APs and random articles on website). WotC has moved away from the RPG business. "D&D isn't a RPG" to paraphrase Nathan Stewart. I think it will take some time for people to realize this. Get expectations down. [/QUOTE]
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[UPDATED] Dragon+: An Official D&D iOS App
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