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Message: <blockquote data-quote="Ruin Explorer" data-source="post: 9219766" data-attributes="member: 18">Oh buddy.Sure they do.They just don't keep staying there, they want to make whatever profit they can from that and then leave. It's not like the next business they work for is going to see them as having made a "mistake". At worst they'll be regarded as having convinced some naïfs to make them a short-term profit, and of course the company hiring them isn't naïve, so they'll do good work for them, not do the same thing to them!Seriously though, that's a very 1970s idea of how senior execs at corporations thinkThat's been in the works for a long time - since 4E at least. It slowed, kind of even stopped in 5E solely because the D&D brand wasn't seen as particularly valuable/worth investing in. As the brand's perceived worth has picked up, they've made more attempts, albeit with varying levels of success (c.f. Ollies). I don't think it'll have a huge impact on the actual D&D game though - they'll keep publishing books for the foreseeable future, they'll just likely trend towards being expensive and collectible if in physical format (rather than well-priced and usable), with digital increasingly seen as the place to get them at saner prices for people who actually want to play the game - and they're not doubt already looking at trying to move us to subscription models there, whether it's to Beyond, the 3D VTT, or both - they hired Dan Rawson specifically for a reason.</blockquote>

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