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<blockquote data-quote="Simplicity" data-source="post: 3342132" data-attributes="member: 1496">Yeah, that ad should have had a pickpocket in the background deciding to skip the PC/Secret Service guys and move on to the Mac guy.&nbsp; But whatever.The security scheme was hardly stolen from Macs.&nbsp; Using reduced user priviledges is an old OS concept.&nbsp; Unix has it.&nbsp; This is essentially just a sudo that is confirmed by keyword only rather than a password.Psionicist, you're right on the money as to what Microsoft is doing.&nbsp; They're looking to expand their &quot;platform&quot; and become a media company.&nbsp; MS has been dying to get into people's living rooms for a very long time.&nbsp; The XBOX360 is helping them to do that now finally.&nbsp; With that nice little box sitting under a TV, they'll now expand into IPTV which puts them in direct competition with cable companies.&nbsp; Quite frankly, Microsoft will win that fight because the cable companies are making the exact same mistake IBM made a long time ago.Cable companies will keep trying to improve their hardware.&nbsp; But Microsoft knows that people want to buy software, not hardware.&nbsp; And media.&nbsp; Lots and lots of media.</blockquote>

[QUOTE="Simplicity, post: 3342132, member: 1496"] Yeah, that ad should have had a pickpocket in the background deciding to skip the PC/Secret Service guys and move on to the Mac guy. But whatever. The security scheme was hardly stolen from Macs. Using reduced user priviledges is an old OS concept. Unix has it. This is essentially just a sudo that is confirmed by keyword only rather than a password. Psionicist, you're right on the money as to what Microsoft is doing. They're looking to expand their "platform" and become a media company. MS has been dying to get into people's living rooms for a very long time. The XBOX360 is helping them to do that now finally. With that nice little box sitting under a TV, they'll now expand into IPTV which puts them in direct competition with cable companies. Quite frankly, Microsoft will win that fight because the cable companies are making the exact same mistake IBM made a long time ago. Cable companies will keep trying to improve their hardware. But Microsoft knows that people want to buy software, not hardware. And media. Lots and lots of media. [/QUOTE]

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