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Message: <blockquote data-quote="Wulf Ratbane" data-source="post: 386166" data-attributes="member: 94">A bit of both. I think that our Heroes of High Favor line-- admittedly, currently our only line in publication-- has a very strong, cohesive look. In fact the cohesion of that line goes far deeper than simply the cover: it includes the size, the format, the presentation, and the content of each book. The covers are designed now based on the race-- some iconic symbol of each race emblazoned onto an iconic material/texture associated with the race. There's no reason to try to carry that concept over to adventures or campaign settings in pursuit of one single, unifying look.  I don't think that every Bad Axe product that will ever be should follow that format. When we move on from our HOHF line, we'll define another line look that nevertheless meshes with our established publisher look.I doubt that there are very many "full time" artists employed by 3rd party publishers. I would guess that 75-90% of all artwork is handled on a freelance basis. Even WOTC seems to be moving to this model.There are always artists looking to break into the RPG business-- some of them may even be your own friends and colleagues. Untapped talent is out there.Wulf</blockquote>