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Message: <blockquote data-quote="James Gasik" data-source="post: 9335179" data-attributes="member: 6877472">It could be just that I'm not making it evocative enough.  I always thought I wrote good flavor text, but maybe my players just check out until there's a thing to be done.  One of the big issues I know is lore.  If the players aren't really invested in wanting to know what happened to the ancient Star Elven city, and don't particularly know anything about why the lost temple of Zandilar the Dancer is a big deal, then it's going to fall flat until they are either attacked or find a loot pile to sift through.Gygax knows I try to invest people in the setting's lore, but I'm not Tolkien, generating reams and reams of lore takes time, and I can't expect people to  have the time to read all that to get more enjoyment out of their couple hours of free gaming time a month.  : (</blockquote>